COMPANY INNOVATION POLICY AND STRATEGY

Innovation, innovation strategy and survival

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Innovation surveys and innovation policy

Strategy Transition and Marketing Innovation of a Vertical Search Engine: The Case of Kuxun Company

Kuxun is an online travel search company in China. This paper describes the transition and innovation of the company’s marketing strategy, from comprehensive information search to online travel search. It shows how Kuxun has successfully achieved strategic market transition from “all-round” to “specialized” through efficient market segmenting, targeting, and positioning (STP). The case also ill...

science, technology and innovation policy

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Open Innovation and Strategy

and the Alfred P. Sloan Foundation. Appleyard received support from the National Science Foundation under Grant No. 0438736. Jon Perr and Patrick Sullivan ably assisted with the interviews of Open Source Software leaders. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the above funding so...